سال انتشار: ۱۳۸۵
محل انتشار: سیزدهمین کنفرانس دانشجویان مهندسی عمران سراسر کشور
تعداد صفحات: ۱
Mohsen Mansouri Gavari – the member of young resercher
Mehdi mansouri Gavari – the member of young resercher
Ahmad yazdi zad – the member of young resercher
Project management is claimed to be a memplex with the language and stories of its scholars and practitioners at its core; shaping and restricting human behaviour, and creating impoverished mental models of project management. The paper suggests that a new memtic approach to project management will help lift restrictions imposed by the traditional research approach, and enrich our mental maps of project management to serve us better.