سال انتشار: ۱۳۸۷

محل انتشار: سومین کنفرانس بین المللی مدیریت بازاریابی

تعداد صفحات: ۱۶

نویسنده(ها):

Ehsan Saghaei Dahkordi –
Reza Baradaran Kazemzadeh – rkazem@gmail.com
Hamid Farvaresh –

چکیده:

Due to the significant role of small and Medium-sized Enterprises (SMEs) in economic and social improvement of a country, furtherthe storage of a fairly extensive model which holds required factors for their decision makers in order to be successful in foreign market presence, "A model for Successful Presence of Iranian SMEs in Internation al <arkets" has been choosen as the topic for this research. furthermore because of competition ability of Iranian food industry in international markets, this industry selected for the statistical community. Actually, within this study ESPM as the orginal model has been considered to be tested for Iranian SMEs which are going to be active in the foreign markets.