سال انتشار: ۱۳۸۶
محل انتشار: چهارمین همایش ملی تجارت الکترونیک
تعداد صفحات: ۱۱
Mohammad Karami – Postgraduate Student of Electronic Commerce, Iran University of Science and Technology
Mohammad Fathian – Assistant Professor, Industrial Engineering Department, Iran University of Science and Technology
demand from multifarious providers and when he doesn’t have any transaction with many of them, making an accurate decision becomes challenging. Therefore he would need to interact with others to acquire relevant information. Current approaches are generally rating-based with poor performance. Recently a new promising approach with considerably better performance is proposed by Şensoy et al (2007). This paper reviews this approach along with its weaknesses and problems and proposes a new model to eliminate these problems, in which a third party contributes to the consumers to choose their desired service providers.