سال انتشار: ۱۳۸۷
محل انتشار: ششمین کنفرانس بین المللی مدیریت
تعداد صفحات: ۱۷
Zhaleh Najafi Tavani – PhD Student in marketing and International Business Manchester Business. School,university of Manchester.UK
Ghasem zaefarian – PhD Student in marketing and International Business Manchester Business. School,university of Manchester.UK
Reza zaefarian – School of enterepreneurship, university of tehran,tehran,iran.
Over the last cecades the number of Multinational Corpeoration(MNC) ha increased considerably(Imkepen, 2002; imonin, 2004).Reducing risks. Ganing global competitivenss, accessing host country market, and acquirng knowledge, skill and recourse that cannot be internally produced in a timely or cost-effective fashion, are among the main reasons of MNC existence. According to knowledge-based view of the firm, knowledge is by far the most vital assets of an organization, and by acquiring, assimilating and using knowledge to the commercial eng,firms can considerably improve their capabilities. In parallel to this view, is the resource-based view of the firm. According to this view. the MNCs exist becase of their ability to integrate diverse resources in which knowledge is one of the most important assets of a firm (these points of view will be discussed further in the next part). Both of theses schools of thought highlight the role of knowledge as one of the most important resources of the firm in which by leveraging the skills and knowledge existing in network; MNCs can sustain and improve their competitive advantages (simonin, 1999a & 1999b; Gupta & Govindarajan, 2000; pak & park; 2004; minbaeva, 2007).