سال انتشار: ۱۳۸۸

محل انتشار: چهارمین کنفرانس بین المللی مدیریت استراتژیک

تعداد صفحات: ۱۲

نویسنده(ها):

Ali soleimani Besheli – MS in marketing management , Department of Management, Shahed University Iran
Vajiheh Talebi – Export manager of keyvan company iran
Abolfazl Jafari – MS in financial management , school of Accountancy and Management , Allame Tabatabaei university iran

چکیده:

Competitive Intelligence can be defined as knowledge and foreknowledge about the external operating environment . The ultimate goal of each intelligency process in to facilitate decision making that leads to action. A successful business strategy repuires awareness about the companys external environment including its customers, competitors , industry structure competitive forces, etc. Information about these issues is the key target of competitive Intelligence . The intelligence process enables turning information into intelligence by processing it via analysis, interpretation and synthesis, and utilizing it in future orinted decision making. As the ultimate goal of each intelligence process is to facilitate decision – making that leads to action, information that is not leading to intelligence that can be acted upon is useless and should be eliminated over the course of the intelligence process before reaching the decision maker.