سال انتشار: ۱۳۸۷

محل انتشار: پنجمین کنفرانس بین المللی مدیریت فناوری اطلاعات و ارتباطات

تعداد صفحات: ۱۵

نویسنده(ها):

lila rajabion – department of information technology the university of prince mohammadbin fahd

چکیده:

Mobile commerce bas been a buge success in terms of individuals adoption in many developing countries . This paper discusses the realities of m-commerce and the major differences between mobile commerce and internet – based e- commerce. Based on this understanding driving key factors that must be taken into consideration in order to adopt m-commerceapplications and services is being descussed. the emphasize of this paper is on the driving factors that leads to success and adoption of m-commerce by young adults in developing countries.