سال انتشار: ۱۳۸۶
محل انتشار: اولین کنفرانس جهانی بانکداری الکترونیکی
تعداد صفحات: ۲۰
Shaban Elahi – PhD, Professor Assistant, Director of Information Technology Management Department, Humanities Faculty, Tarbiat Modares University
Behnam Abdi – MSc student, Department of Information Technology Management, Humanities Faculty, Tarbiat Modares University
Ali Shayan – MSc student, Department of Information Technology Management, Humanities Faculty, Tarbiat Modares University
This paper discusses the managerial challenges of today’s electronic banking systems by focus on the change and the important factors that should be considered to change customer’s attitude and behavior toward e-banking acceptance. A survey was used to acquire data from 176 consumers who were not internet bank users. Our result showed that we should choose and implement a good and proper change management strategy. We identify three categories of change management factors: customer’s related, technology-related and organization-related factors. According to the results, we extend the technology acceptance model. The issues discussed in this paper are generally applicable in other electronic services such as E-commerce and E-government.
Key words: E-banking, Managerial challenges, Change management, TAM, customers attitude, users acceptance