سال انتشار: ۱۳۸۵
محل انتشار: دومین کنفرانس بین المللی مدیریت فناوری اطلاعات و ارتباطات
تعداد صفحات: ۱۲
Amir Ekhlassi – MBA student, sharif University of Technology, Graduate school of management and economics
Morteza Mashayekhy – MBA student, sharif University of Technology, Graduate school of management and economics
The aim of this paper is to show the relationship between electric marketing and market orientation. This paper intends to integrate these concepts and draw a framework for e-market orientation as a new paradigm in business. So it is necessary to introduce both e-marketing and market orientation and review the literature related to them. We begin our literature overview with e-marketing and then we turn to introduce the concept of market orientation. Finally, we illuminate the impact of e-marketing of market orientation and introduce ofe-market orientation as a new approach in implementing marketing concept with the aid the internet.