سال انتشار: ۱۳۸۲
محل انتشار: اولین کنفرانس بین المللی فناوری اطلاعات و دانش
تعداد صفحات: ۶
Hooman Tahayori – Shiraz University, Department of Computer Science and Engineering, Shiraz, IRAN
Masoomeh Moharrer – Tarbiat Modarres University, Dept. of Industrial Engineering, Tehran, IRAN
strategies such as the mass customization of services, the interactive design of products with customers, the service envelope around the most basic products and the increasing information intensity of products, we illustrates how such trends apply to the tourism industry and describes the way ICT can support or enable such strategies. Then we analyse the role of ICT in tourism industry by introducing a framework to classify and analyze related organisations around three dimensions, distinguishing what happens (1) at the boundary of the firms, (2) in their relations with their customers and suppliers and (3) on the markets they reach. The actors that we primarily consider are the following: (1) the service providers (hotels, airlines, congress organizers, etc.), the travel agencies, and other intermediaries, (2) the final customers (both corporate and individual), and (3) the countries (often represented by their tourism offices). Finally, we describe some innovative ways of using ICT, among others, to expand an actor’s business.