سال انتشار: ۱۳۸۸

محل انتشار: ششمین کنفرانس بین المللی مدیریت فناوری اطلاعات و ارتباطات

تعداد صفحات: ۶

نویسنده(ها):

Mirza hassan hosseini – The manager of MBA Group of Tehran payame noor university
Maryam Salahi – M.S in commercial management in Tehran payame noor university member of ITM researcher Group of university of Isfahan

چکیده:

Brand reputation does not happen just like that . There is a yellow brick road that is more or less paved , leading from brand professionals thinking about the subject , right down to the reputation being formed. Bran management aims to create brand by internation action. Deliberate decisions are made about brand personality bran values , brand positioning , brand logos, etc. Attention is paid to customers and competitors. Done smartly , the whole strategy and culture of the company are lined up behind the brand to deliver on the intent.