سال انتشار: ۱۳۸۵

محل انتشار: اولین کنفرانس بین المللی مدیریت بازاریابی

تعداد صفحات: ۱۲

نویسنده(ها):

Sayed Mohammad Sarmad Fatemi Nasab – Student, Mazandaran University of Science and Technology, MBA, Iran
Arash Aloosh – Student, Mazandaran University of Science and Technology, MBA, Iran

چکیده:

There are different aspects of negotiation, social, technical and economical. However, the human and cultural aspects of negotiation are often neglected. This paper intends to shed some lights on human and cultural contributions to negotiation process. In this respect, the authors tend to underlined various cultural contributions and point out the fallacy of theoretical perspective of negotiation process.